YouTube Succumbs To Branding As Warner Music Begins Its Return

Last January Warner Music Group forced YouTube to remove all of its music from the site, citing disputes over royalty payments. This led to an outcry from users, who created protest videos once YouTube started muting or pulling down any user-generated content that contained WMG songs as background music. Today, those songs are starting to make their way back to the world's largest video portal: music videos for Madonna , Green Day , and Seal , among others, are now live on YouTube for the first time in nearly a year. That's great news. But the new videos will look a bit odd to anyone who has used YouTube before — they're all decked out with extensive branding, including colorful backgrounds and large links to the artist's products. Warner alone has the ability to do this, because of a deal it negotiated that gives it far more control over its pages than other content partners have.
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