Facebook Beacon Done Right? Retailers Start Embracing Blippy.

Readers seem pretty split about what to think of Blippy , the service which allows you to share your credit card purchases online . About half think it's the next logical step in sharing data online. The other half think it's just about the worst idea ever. Retailers, it seems, are starting to lean towards the former. Blipply has reached agreements with three partners to promote and use Blippy on their sites: Woot , Groupon , and Overstock.com . The latter is particularly interesting because as you may remember, Overstock.com was an initial Facebook Beacon partner — something which caused some controversy , and caused the company to pull away from Beacon. Now, they appear ready to revisit the idea.
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