Microsoft, aQuantive Veterans Set Out To Build “Intelligent” Ad Serving Platform

A trio of entrepreneurs who led online advertising technology company Accipiter to an acquisition by aQuantive - which was in turn acquired by Microsoft for $6 billion in May 2007 - have returned to startup life after serving a variety of roles in advertising and sales at the Redmond software behemoth. Jeff Wood , Guy Taylor and Ryan Treichler are today announced their new company, aiMatch , as well as the limited availability for "early adopters" of its online ad technology platform. In addition, the threesome said they have also convinced former Head of Publisher Solutions EMEA for Microsoft Advertising Steve Perks to join the club.