Opera’s AdMarvel Partners With PointRoll For iPad Advertising Platform

Mobile advertising company AdMarvel , fresh off the heels of being acquired by Opera Software for a reported $8 million plus earn-out , has teamed up with Gannett subsidiary PointRoll to launch an advertising platform for Apple's iPad. Dubbed the iPad Advertising Platform, the companies aim to combine PointRoll’s rich media technology with AdMarvel’s mobile advertising capabilities.