Fake Steve Jobs On The iPad, Conflicts Of Interest, And Apple’s Draconian PR Tactics
April 04, 2010 at 18:38 PM EDT
It's no secret that there weren't many iPads given out ahead of time . Apple is, of course, notorious for their extreme secrecy and the hammer that inevitably comes down on leakers and embargo breakers. They have the press in the hollow of their hand, with the iPad more than ever. Time and Newsweek are competing for who gets the best coverage of the device both establishments hope will revitalize their industry. The power balance is tipped unusually far in Apple's direction, and while you can't blame them for whipping the world into a iFroth over their new product, you can certainly be annoyed that you don't get to do your job and write about it, as has been the case with many tech journalists. Daniel Lyons, AKA Fake Steve Jobs , makes a living (or at least a hobby) of reporting and lampooning Apple news. Unfortunately, his controversial status meant that his employer, Newsweek, got pretty much left out of the iPad party. Lyons and Recovering Journalist blogger Mark Potts weigh in on Apple's tactics and the politics of tech journalism in this interview on CNN's Reliable Sources .