Glam Media Brings iPad-Friendly Publishing Platform GlamMobile To The U.S.

Glam Media, the distributed media network, is rolling out its mobile publishing platform GlamMobile to the U.S. today. The GlamMobile Publisher Platform for iPad and Mobile Devices gives advertisers the ability to reach the largest audience of women online, now on mobile devices. The network, which has been available to users in Japan, allows 1,500 publishers to optimize their sites for the mobile web and offers advertisers cross-platform reach for campaigns. For advertisers, Glam is offering engaging ad formats on a variety of devices, including formats customized for the iPad without the use of Flash. For publishers, Glam is helping provide additional waysto connect with audiences on the go. Specifically, Glam sees the iPad as an opportunity to bring magazine-like glossy content to the device (a strategy that many online sites and magazines are taking).