Marc Benioff’s Secret Sales Weapon: Chatter On The iPhone (Video)

As you'd expect, Salesforce CEO Marc Benioff is a constant salesman. At a dinner last night in New York City, he kept showing everybody in the room his newest baby, Salesforce Chatter , which turns Salesforce into feeds of people and customer data. He was showing it on his iPhone, which he wields as a sales weapon. (Benioff cornered one poor CIO with his iPhone demo for a good 20 minutes). I got Benioff to show me the iPhone app on video (after the jump). It is a supercharged, Chatterized version of Salesforce's iPhone app which is not yet generally available. But you can see how it is very Facebook-like in that you follow a stream of updates from people you work with. Each one has a profile. But companies and customers also have their own feeds and profiles. Anyone who uses a Twitter app on an iPhone or Facebook or Yammer will find this user-interface familiar.