New iPhone App Features Wolf Howls, World's Largest Free Collection of Endangered Animal Ringtones

SAN FRANCISCO, April 15 /PRNewswire/ -- The Center for Biological Diversity today announced the release of an innovative new iPhone application, Wild Calls, a free app designed to increase awareness of the plight of endangered species worldwide and to spur people to take action to protect wildlife.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100415/DC87087 )

The free application allows users to receive a randomly selected endangered species sound each week (or more frequently if users choose) via push notification. Through the "Call of the Wild" feature, each week one of 30 endangered species sounds will be randomly selected from the Center's library and "pushed" to app users, who can then experience a genuine recording of an endangered species in its natural habitat, recorded by someone in the Center's global network of researchers and wildlife advocates. Users can then download the sound as a ringtone or browse the app's gallery of additional "Rare Earthtones" to download additional ringtones, along with matching wallpapers, or learn more about endangered species. Another feature of the app, "Wake Up Wild," allows users to make their cell-phone alarm clock play an endangered species sound as their wake-up call.

Said Peter Galvin, conservation director of the Center for Biological Diversity: "Wild Calls is destined to be one of the top green apps ever developed." Added Galvin: "Wild Calls helps keeps the wild close by, no matter where you are."

The Wild Calls app is believed to the first iPhone app specifically devoted to the protection of endangered wildlife. The app also allows users to subscribe to Endangered Earth Online, the acclaimed weekly electronic newsletter of the Center for Biological Diversity; and to respond to action alerts from the Center by signing letters and petitions in support of protecting endangered species.

The Center for Biological Diversity is a national nonprofit devoted to protecting endangered species and wildlife through litigation, science, and creative media. The Center's free ringtones site, www.RareEarthtones.org, was launched in 2007 and now features almost 100 ringtones.

About the Center for Biological Diversity

The Center for Biological Diversity works through science, law, and creative media to secure a future for all species, great or small, hovering on the brink of extinction. The Center is supported by more than 255,000 members and online activists. For more information, visit www.BiologicalDiversity.org.

About the Developers

Mobile Culture Lab, based in Los Angeles, is the technical division of Label Networks (a leading Global Youth Culture Intelligence Company) that specializes in designing and developing applications for the mobile generation. For more information, visit www.mobileculturelab.com.

Bradley Mobile Media, LLC, is a mobile-application design, development, and publishing boutique, specializing in the iPhone, iPad, and Android OS Platforms. For more information, visit www.bradleymobilemedia.com.

More information.

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SOURCE Center for Biological Diversity

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