Blippy Not Hemorrhaging Users, Set To Unveil New Plan

Imagine combining your best and worst week ever into one--- welcome to Blippy's world. This week the site closed a new $11.2 million funding round, got its first picture in the New York Times (leading an article on the new wave of social media sites), and dealt with a true PR nightmare when Google search results revealed the credit card numbers of five users. Although five users represent a teeny tiny fraction of Blippy's ever-expanding user base, it was the company's worst fear brought to life. "Five accounts is too many, anything more than zero is unacceptable," CEO Ashvin Kumar says. "It's the worst thing that could happen." Within the next 24 hours, Blippy is expected to roll out a "go-forward plan" that will likely outline its security policy and assure users that their information is indeed safe with the site. Although Kumar confirms that there has not been a major exodus of users, this could not come soon enough. Let's look at some of the lesson's to be learned in Blippy's case: