Foursquare-Using BART Riders Sometimes Use Foursquare, And Love The Color Blue!

Between late January and early March of this year, BART riders were asked to take a survey about the partnership between BART and Foursquare. The results are interesting. Not really interesting in substance, but interesting in that they seem to mean almost nothing. For example, the crown jewel of the survey is that 38% said it was "more fun to ride BART" using Foursquare. How exactly using Foursquare makes BART more "fun" isn't clear from the survey. Most people use Foursquare simply to check-in to alert their friends where they are. Yes, there are some game elements like points and badges, but it's not like you're actively using the service while you're riding BART in order to have fun. Also, while they don't point this out in the release, for the same question, " Has your use of Foursquare changed your experience on BART? ," 45% responded, "Not really."