You Could See Swipely’s $7.5 Million Round On Blippy, But You Won’t On Swipely

While it's easy to rag on Blippy for their controversial model (making credit card transactions social ), and their security slip-ups (making credit card numbers social ), it's hard to deny that there is something compelling behind the idea. If there weren't, no one would use the service. Enter Swipely , a service that also aims to make your purchases more social. But rather than focus on the money, they focus on the transactions themselves. When Microsoft bought TellMe in 2007, co-founder Angus Davis was probably set for life. After all, that deal was rumored to be in the $800 million to $1 billion range. But Davis left Microsoft in May of last year because he was getting the entrepreneurial itch again. By the Summer, he had his plan to create Swipely. And by the Fall, he had many of his former TellMe colleagues with him, and about a million dollars in angel funding. Now his project is ready to be unveiled, and they've taken a new $7.5 million Series A round to make sure it succeeds.