Indian Startup InMobi May Be The Big Winner In Apple-Google Ad Brawl

Mobile advertising network InMobi has come a long way since we first covered them in April 2008 (they were then called mKhoj). Today they are probably the second biggest mobile advertising network in the world, with nearly 17 billion monthly impressions combined on mobile apps and mobile websites. Google's AdMob has 18 billion impressions/month). Most of InMobi's ad impressions are outside of the U.S. The bulk - 10 billion - are in Asia where the company first launched. 2 billion are in the U.S., where the company has had limited operations since January 2010. Africa takes 2.3 billion, Europe 1.6 billion and the Middle East .5 billion. A full U.S. launch took place last week, and a Japan launch is coming soon.