InMobi Launches $2 Million Mobile Advertising Developer Fund

Yesterday I wrote about InMobi's bold plan to grab mobile advertising market share while the getting is good. Apple and Google are distracted in an ugly turf war over iPhone/iPad advertising; meanwhile, InMobi, one of the largest international mobile advertising networks and backed with U.S. venture capital, is just starting to make inroads into the U.S. They soft launched in the U.S. earlier this year, and turned things on formally a couple of weeks ago. Today they're announcing a $2 million world developer fund to encourage application developers to use InMobi for in-app advertising. Developers on Android, iPhone and iPad are eligible.