Digitally Rebooting the High Holidays: Reflection 2.010

10Q is reinventing the way that people reflect upon their lives in the fast placed whirlwind of today's world by utilizing new technology and a state of the art website to bridge cross cultural and generational gaps.


(New York, NY)--- The 10 days between Rosh Hashanah and Yom Kippur are a traditional period of reflection. But that ritual is often lost in the flurry of today’s fast-paced 21st Century world. Now,10Q, a national project that asks people to answer a question a day online for 10 days during the High Holidays in September, offers a new way for Jews and people of all backgrounds to slow down and reflect.

Beginning on September 8th, a series of ten questions will be projected each day on the PRNewswire Jumbo-tron in Times Square in New York City, on PRNewswire’s screens on the Las Vegas Strip across from the Wynn and the Palazzo hotels, and on a roving billboard from San Francisco to Silicon Valley and Sonoma. The questions, about life, goals, the future, relationships, your place in the world and more, are designed to stop people in their tracks, and direct them to the website, www.doyou10Q.com, where the questions are hosted.

“For thousands of years, the Jewish High Holy Days, the 10 days between Rosh Hashanah and Yom Kippur, have been a time of introspection and reflection,” says 10Q co-creator Ben Greenman. “But it has a broad appeal because everyone needs time to pause and think. We want people, all people, to reflect on the present because that will help to bring the future, everyone's future, into focus.”

10Q is an ambitious online effort to reverse the trend of living only for the moment that has crowded out that ancient ritual. It is an experiment to see what happens when these questions of reflection are brought to the frenetic life in places like New York, Las Vegas and San Francisco.

The project is a partnership between Nicola Behrman, an LA-based screenwriter, Greenman, a New Yorker editor, and Amelia Klein, program director of Reboot, a Jewish cultural organization that seeks to reinvent and re-imagine Jewish rituals and traditions.

The 10Q website, launched in 2008 has already become a national sensation. The site garnered more than 30,000 visitors during the ten days in 2009 and drew press coverage from the likes of The New York Times and USA Today. With the questions projected in Times Square, it even caught on with the governor of New York, and the president of New York University. This year, such luminaries as writer Amy Sohn and University of California President Mark Yudof have already signed on.

The answers go into a secure, digital vault after the 10 days and are returned via email to participants one year later when the process begins again. The idea is for participants to make an annual tradition out of answering the questions, building up an archive for future years to come.

10Q attracts an ecumenical, multi-generational audience with participants ranging from teenagers to grandparents. Although the project is rooted in the Jewish idea of ethical wills and reflection, teshuvah and occurs during the ten days between Rosh Hashanah and Yom Kippur, it has attracted people of all backgrounds and denominations, including Catholics, Episcopalians and Buddhists. One anonymous participant commented: “I’m Jewish, but more culturally than theologically and so I found this resonated perfectly with my trying to draw meaning and significance out of the rituals in ways that apply to my life.”

The 10Q questions are not religious in nature; they are for anyone interested in pondering their world. They are about your place on the planet, and the planet's place within you.

"Sifting through the public entries from last year, we realized that 10Q is the complete antithesis to facebook,” Behrman said. “Instead of trying to prove that life is wonderful, that everything is going great, people are incredibly honest in their 10Q entries. Fears about work, sense of self, loneliness all come out through their answers to the 10Q questions and it's surprisingly uplifting to see. You read them and think 'Wow, I'm not the only person in the world who feels nervous when I walk into a room of people or criticizes myself too much.' It's utterly liberating," she commented.

This year’s questions range from the personal to the communal, from family issues to global events.

Last year, New York Gov. David A. Paterson responded to a question about what he would have changed from the previous year, saying: “I would have embarked on a campaign to educate the public about how stimulus money affects the state budget, so that all New Yorkers would understand how we were able to keep state spending flat when it appeared that there was a substantial increase due to the addition of federal stimulus dollars.”

The 10Q project resonates with a wide variety of people and was used by a documentary filmmaker, who asked the 10Q questions as a transformative exercise for death row inmates (and their families) before they were executed, and by a social worker with a mental health group she runs at her clinic. The project can also facilitate intergenerational dialogue with families organizing conference calls to discuss their daily responses.

"Our attentions have been fractured, scattered and divided across so many channels, apps and tweets that it's virtually impossible to stop and take it all in,” said Lou Cove, Executive Director of Reboot. “The 10 Q project is an invitation to slow down and reflect on what really matters to you.”

10Q begins Wednesday September 8th.

WHO: Reboot
WHAT: 10Q, Life’s Biggest Questions…Answered By You
WHERE: www.doyou10Q.com
WHEN: September 8th - September 18th
INFO Contact Tanya Schevitz at Tanya@rebooters.net
PRESS: Contact Liz Stigge at 650-548-6700 or LSTIGGE@PRMAGIC.COM


About Reboot
Reboot is a catalyst to catalysts - a growing network of thought-leaders and tastemakers who work toward a common goal: to “reboot” the culture, rituals, and traditions we’ve inherited and make them vital and resonant in our own lives. In partnership with the Reboot network, we create opportunities for our peers to gather, engage, question, and self-organize with their own networks, in their own way, in their own time, using the magazines, books, films, records, local salons, gatherings, and events we develop together. Reboot has a track record of recreating Jewish rituals for a broad audience, including the Sabbath Manifesto project that had Katie Couric telling the nation to unplug, the Sukkah City project that has New Yorkers paying attention to 12 re-imagined Sukkahs in the City’s Union Square Park and DAWN, a revision of the traditional holiday of Shavuot as a cultural arts festival in San Francisco. For additional information, please visit www.rebooters.net

Company Contact Information
The Larose Group, LLC
Liz Stigge
253 Baldwin Avenue
94401
650-548-6700

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