O2 Taps Placecast For Location Based SMS Marketing Campaigns

Placecast is announcing a fairly significant partnership with European carrier O2 to enable geo-fence marketing campaigns for a number of brands for the carrier's users. Via, O2 More, an opt-in service for O2 customers; brands like Starbucks and L'Oreal will send the carrier's users exclusive offers and information via SMS and MMS on their mobile phones when they are inside a geo-fenced area around a store or other location.