ALC is the industry's largest privately held data marketing service provider. Founded in 1978, ALC has been "Leading the Evolution," to help clients to grow, increase market share, and improve bottom-line profitability through the innovative gathering, application, and integration of marketing data. The company is organized by specialized divisions that together offer a comprehensive suite of data services, which can also be separately utilized based on a marketer’s specific business objectives. ALC divisions include:
ALC SMART Data Solutions
ALC is well-known as an original
aggregator and compiler of specialized data products. Each ALC
compilation is unique, targeted and high-quality. Its proprietary Source
Management and Resource Tracking (SMART) technology is ALC’s exclusive
analytic tool for collecting data. SMART's multi-sourced strategy
manages and tracks performance for hundreds data sources. Each source is
analyzed to determine which records are valuable and which fail to meet
the necessary criteria for inclusion into the targeted databases that
ALC develops and maintains. Where many files take an all-or-none
approach to incorporating a data source, SMART retains only those
individuals certified as qualified prospects for each database.
ALC’s SMART data products are organized within four targeted divisions:
ALC
B2B (www.alcb2blists.com)
- helps business marketers connect with the right decision makers at the
right companies.
ALC Milestones (www.alcmilestones.com)
- helps consumer marketers reach customers at the perfect time during
important life stage triggers that impact spending.
ALC MD (www.alcmd.com)
- helps healthcare marketers contact physicians, hospital
administrators, nurses, and other industry professionals.
ALC
Wealth Window (www.alcwealthwindow.com)
- helps luxury marketers reach truly prosperous consumers among the top
10% of the nation’s wealthiest individuals.
ALC Data Management (www.alcdata.com)
ALC
has built the number one data management business by making a science of
maximizing clients' revenue derived from selling and licensing customer
and proprietary data. ALC ensures a continuous flow of new tests from a
broad range of direct marketers while enhancing the performance of
customer data to retain users, reactivate previous users, and increase
volume among current users of the data.
ALC Data Acquisition
ALC has grown to become the leader in the
field of list and insert media brokerage by developing the tools,
systems and expertise that uncover "The Rest of the Story." We help
marketers reduce their new customer acquisition costs, increase average
order value, and improve marketing ROI.
DataCentrix
ALC’s service bureau offers a robust suite of services
that include data processing, merge purge, list enhancement, postal
optimization, and list fulfillment.
i2A (Insights to Action) Customer Profiling & Analytics
i2A
brings additional intelligence to what an organization knows about its
customers and prospects. Our customized profiles combine inherent
transactional information with demographic, psychographic, lifestyle and
web-derived data to create a robust 360-degree view of best and worst
customer segments. Insights are translated into a set of action steps to
increase marketing ROI and lifetime value.
Empathy Lab (www.empathylab.com)
In
2009, ALC acquired an equity interest in Empathy Lab, a rapidly-growing,
cutting-edge digital strategy and execution firm. Empathy Lab provides
innovative interactive services to an impressive list of world-class
brands.
ALC is headquartered in Princeton, NJ with affiliate offices in New York City and Tarrytown, NY; Minneapolis, MN; Dallas, TX; San Francisco, CA; and Conshohocken, PA.
Company: | ALC | |
Headquarters Address: | 4300 US Highway 1 - CN 5219 | |
Princeton, NJ 08543 | ||
Main Telephone: | 609-580-2800 | |
Website: | ||
Type of Organization: | Private | |
Industry: | Marketing | |
Key Executives: | CEO: Susan Rappaport | |
Chairman: Donn Rappaport | ||
President, SMART Data Solutions: Fran Green | ||
Marketing Manager: | ||
Contact: | Kelli Zimmerman |