Sephora Smelt It, Blippy Dealt It. Fragrance Retailer Takes Shopping Social

If you haven't tried out Blippy since the company rather infamously launched last year as the social network for sharing credit card purchases, you should go back and give it another look. Things are quite a bit different now. And a new partnership showcases that. Blippy has partnered with Sephora to create a version of Blippy specifically tailored to the fragrance and beauty retailer's brand. From here, Sephora shoppers can easily share purchases, see what others are buying, and talk about all this stuff. While you can still see some purchase prices, it's less about that, and more about the social aspect of the shopping experience. For example, a user saw someone bought some DiorShow Mascara and asked , "Is it worth the higher price tag (as compared to a $5 mascara)?" A few minutes later, they got an answer (yes).