Brady Corporation Acquires ID Warehouse, a Supplier of Identification and Security Solutions in Australia

Brady Corporation (NYSE:BRC), a world leader in identification solutions, today announced that it has acquired ID Warehouse, a leading supplier of people identification and security solutions, located in New South Wales, Australia. Terms of the transaction were not disclosed.

ID Warehouse, founded in 1994, offers security identification and visitor management products including identification card printers, access control cards, wristbands, tamper-evident security seals and identification accessories. The company sells its products primarily through the internet and via its sales force to security, human resources, marketing, event management and facilities control markets predominantly in Australia. ID Warehouse has annual sales of approximately $8 million (US).

“The acquisition of ID Warehouse gives us an opportunity to further grow our people-identification business in Australia and further expand our reach in the region,” said Esther Savvas, Brady managing director for Australia. “They are an established, well-respected company with a passion for customer service. Their comprehensive knowledge of the security and identification industry makes them the go-to source for complete identification solutions, and will complement our current business in Australia well.”

“Brady’s strong track record of business success, coupled with their strong sense of values make them the ideal acquirer to grow this business to the next level,” said ID Warehouse sellers Kieran and Desiree Heath.

Brady’s presence in Australia dates back to 1970 when it opened a sales office. It added production operations in Australia in 1979. Brady acquired Visi Sign near Melbourne in 1999, Safety Signs Service in Western Australia in 2001, and Accidental Health & Safety, Trafalgar First Aid, and Carroll Wiring Accessory Specialists in New South Wales in 2006. Today, Brady employs approximately 200 people in Australia and operates from a 60,000 square-foot facility in Regents Park near Sydney.

Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect premises, products and people. Its products help customers increase safety, security, productivity and performance and include high-performance labels and signs, safety devices, printing systems and software, and precision die-cut materials. Founded in 1914, Brady has more than one million customers in electronics, telecommunications, manufacturing, electrical, construction, education, medical and a variety of other industries. The company is headquartered in Milwaukee and employs approximately 6,600 people in operations in North America, South America, Europe, Asia, and Australia. Brady’s fiscal 2010 sales were approximately $1.26 billion. More information is available on the Internet at www.bradycorp.com and www.idwarehouse.com.au.