Mobile Ad Network Jumptap Lands Deal (And Investment) In Japan
December 01, 2010 at 05:48 AM EST
We last covered mobile advertising network Jumptap in August 2008 , when the Massachusetts-based company raised $26 million to penetrate the rapidly growing mobile web market. Although another ad startup emerged as the winner in that race, Jumptap today calls itself "the largest independent mobile ad network in North America and Europe". And now Jumptap has set its sight on the Japanese market, through a deal it just inked with Tokyo-based cyber communications (cci). The Japanese media company is a subsidiary of Dentsu (the country's biggest advertising agency). It will integrate Jumptap's technology into its existing mobile ad solutions.