Glam Signals Its Social Aspirations With A Key Hire

Glam Media is one of the largest publishing and advertising networks on the Web, with a total reach of 90 million people a month in the U.S. Over the past six months, it's launched a brand-targeted ad serving platform, Glam Adapt , and branched out from its singular focus on women's sites to include men's sports sites as well. Its next big push will be into social, and it starts today with the key hire of Ryan Stern as vice president of Glam Social Communities, a new business for Glam. Stern was previously VP of publishing at FoodBuzz , a network of more than 16,000 food blogs. Her job at Glam will be to oversee a new content authoring system and convince 10,000 to 100,000 bloggers and video creators to start submitting their posts and videos into the system. In a sense, this system will be similar to AOL's Seed , except that it will feed both Glam's owned-and-operated sites and independent niche publishers who are part of its ad network.