Google’s Boutiques.com Adds Fashion Trends Data, Designer Analytics

As New York Fashion Week ramps up, Google's fashion-forward designer search engine Boutiques.com is adding a few new features today. Launched last November, Boutiques.com is both a search engine for all things fashion and is a personalized storefront of boutiques curated by celebrites, stylists, and designers. Powered by Like.com's visual search engine technology, the site allows users to create their own boutiques and receive personalized clothes and accessory recommendations based on preferences and actions. Google says that since the site's launch, it has been collecting data on which products are popular and "trendy" and has mined this data for designers on the site. Designer Analytics is a tool that gives retailers and designers insight into how their products are searched and shopped. Specifically, the tool will be able to show which colors and styles are most liked or hated. Designers can also see how their stats compare to similar brands. It's similar in some ways to an analytics feature that virtual styling site Polyvore launched recently.