Want to Get Paid to Drive and Write about Cars? (Fanboys Need Not Apply)

A while ago I wrote about how neglected the sports vertical was online, given the largest properties are mostly the same portals or online versions of old media sites that were launched in the late 1990s. It turns out another macho-content vertical is even more as neglected-- cars. Quietly, a company called HighGear Media is building a pretty impressive business. It's raised $12 million from top consumer Internet investors Accel and Greylock and the management team is riddled with ex-Yahoos. Similar to Bleacher Report 's approach with sports, HighGear Media operates 100 different sites, staffed by more than 350 staff and freelance writers from around the world.