BranchIt For Chatter Tries To Bridge The Gap Between Email And CRM

Salesforce originally launched Chatter as a way to add a social layer on top of its CRM, Service Cloud and other offerings. BranchIt for Chatter makes Salesforce.com even more social by bridging the gap between corporate email and CRM. Specifically, BranchIt for Chatter aims to uncover relationships held by employees across the entire company and feed them through Salesforce Chatter. Functionality includes automated contact syncing, relationship strength scoring, contact following, account following and more.