Adaptly Raises $2.7 Million To Facilitate Cross Platform Social Ad Buys

Social ad buying platform Adaptly has raised a total of $2.7 million in seed and Series A funding from First Round Capital, Charles River Ventures, Kirschenbaum Bond Senecal & Partners and Lerer Ventures. Angel investors also include Gary Vaynerchuk, Invite Media founder Nathaniel Turner and Interclick CEO Michael Katz . Adaptly, which caters to clients like Pepsi's Lipton/Brisk, makes it easier for brands to advertise across social networks like Facebook, Twitter, LinkedIn, StumbleUpon and Plentyoffish by thinking outside of the display ads box. "Social is NOT display," co-founder Nikhil Sethi tells me. "What's really important for us is to socialize the evolution of display ads. Those two dots don't get connected and they need to be."