The End Of Blippy As We Know It

So it turns out that almost nobody wants people to check out their purchases. And also that just adding a social element to a feature isn’t enough to make it useful. The lessons of user adoption are sometimes learned the hard way. Thus is the story of the failure of Blippy, a product that launched in private beta in December of 2009 and that we breathlessly fawned over again , and again , and again and again (and again and again ...).