Moshi Monsters, The Social Networking Game For Kids, Passes The 50 Million Users Mark

Two years ago, Mind Candy was just another online gaming company. It had some minor success with interactive puzzles and an alternative reality game called Perplexcity , but the future wasn't exactly bright. As entrepreneurs are wont to do, Mind Candy CEO Michael Acton Smith made one “last roll of the dice” and created a virtual world game for kids called Moshi Monsters . Though the move may have been a last ditch effort to save a stagnating company at the time, today the move seems a stroke of entrepreneurial genius.