The Splurge Factor: The Case for Strong Holiday Sales By: CNBC.com News November 18, 2011 at 15:29 PM EST Retailers are counting on shoppers to return to an old holiday tradition: buying gifts for themselves. Read More >> Related Stocks: Abercrombie & Fitch Company Amazon.com American Eagle Outfitters Apple Best Buy Dollar Tree Family Dollar Stores Gap J C Penney Company Inc Kohl's Corp Macy's Nordstrom Target Corp Wal-Mart Stores, Inc.