NEWPORT BEACH, CA -- (Marketwire) -- 04/11/12 -- Adia Nutrition, Inc. (PINKSHEETS: ADIA) has started production of six TV commercials to be run across the US and in selected regional markets in support of their national product rollout. The spots being produced by Tunuva Media http://tunuvamedia.com/ include two 30 second spots, two 60 second spots and two 2 minute commercial advertising spots. The team working on the ADIA TV spots is responsible for creating TV commercials and successful Direct Response campaigns for such venerable brands as: DirecTV, Muscle Milk, Kia and Harley Davidson, among others. They have purchased in excess of $1 billion in media for their clients who in turn have produced revenues of $50 billion.
According to a market research report titled 'Probiotics Market,' published by Markets and Markets (www.marketsandmarkets.com), the global probiotics market is expected to be worth US$ 32.6 billion by 2014. Moreover, the global market is expected to record a CAGR of 12.6%.
Adia CEO Wen Peng said, "Our recent relationship with Orbital brought Tunuva to the table. They understand what we've set out to accomplish in distribution, retail and brand awareness and felt that Tunuva's experience was ideally suited to our needs. The relationship with Tunuva Media is yet another solid complement to the team that will enable us to take the next step in our growth. Given their experience and success in beverage and consumer products they are uniquely qualified to help us brand our products, gain broad distribution, solid retail presence and effective sell through."
Tunuva Creative and Production Manager Mike Riemann had this to say about ADIA: "Together with Orbital our combined team has unparalleled experience building consumer brands that are now household names on a worldwide basis. We understand how to create ad spots that build consumer brands using broadcast media. Through Orbital's 30+ year relationships they find the best distribution and retail partners and together we market consumer products like ADIA Nutrition using massive amounts of broadcast media in the US and Internationally. We are very excited to bring this product to the market as it is a huge market with little competition. Retailers who are considering new products absolutely love brands that advertise to create awareness and demand. ADIA will be that brand in the beverage, health and nutrition and children's categories. You won't be able to turn on your TV without seeing ADIA."
About Orbital Inc.
The Orbital Inc. is a team of seasoned business executives who have built and sold some of the world's most venerable brands in the beverage, media and consumer products sectors. They look for companies with unique products in fast growing market segments that they can assist with their branding, distribution and media experience and connections.
About Adia Nutrition, Inc.
About Adia Nutrition, Inc. (PINKSHEETS: ADIA) is a company specializing in probiotics. Currently, Adia offers four flavors of probiotic powder and two flavors of probiotic chews. Adia sells their products across the country in independent pharmacies, health food stores, fitness centers and grocery store chains. For more information, visit our website at www.adianutrition.com.
This press release may contain forward-looking statements. The words "believe," "expect," "should," "intend," "estimate," and "projects," variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not a forward-looking statement. These forward-looking statements are based upon the Company's current expectations and are subject to a number of risks, uncertainties and assumptions. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause actual results to differ significantly from those expressed or implied by such forward-looking statements are risks that are detailed in the Company's filings, which are on file with the U.S. Securities and Exchange Commission (SEC).
Adia Nutrition, Inc.
Director of Investor Relations