THOMASVILLE, NC and NEWPORT BEACH, CA -- (Marketwire) -- 04/26/12 -- Rick Ware Racing (RWR), a leading professional motorsports organization, and Adia Nutrition (PINKSHEETS: ADIA) ("Adia") today announced a partnership to expand the reach of Adia Nutrition across North America through the RWR POYNT Racing Tour. The partnership kicks off this weekend for the NASCAR Nationwide Series race in Richmond, Virginia with 2011 "Rookie of the Year" winner Timmy Hill in the #41 POYNT.com Ford. Additionally, Adia will be included in the RWR North American Tour for the remainder of the events leading into the first quarter of 2013.
Wen Peng, the CEO of Adia, added, "We are excited to bring the power of probiotics to a much larger audience. We think this partnership will expose us to an entirely new audience and we're excited to be affiliated with Rick Ware Racing."
The tour encompasses over 115 professional motorsports events across North America and includes the NASCAR Sprint Cup Series, NASCAR Nationwide Series, NASCAR Camping World Truck Series, NASCAR Whelan Modified Series, the Grand-Am Rolex Series, the AMA Arena-cross Series and the Summer X Games.
Team owner Rick Ware stated, "We are delighted to be associated with Adia Nutrition. We believe their 'On-the-Go' drink powders and chews are the next step in performance nutrition and Adia as a brand associated with the RWR POYNT tour has the potential to stand-out in this segment."
Drivers and personalities that have been announced for the tour include NASCAR drivers Jeffrey Earnhardt and Chris Cook in the Grand-Am Rolex Series, 2011 NASCAR Nationwide Series "Rookie of the Year" champion Timmy Hill, California based NASCAR and Rolex Series road course driver Kevin O'Connell, NASCAR driver and Hollywood director and stuntman Stanton Barrett, 2009 Trans AM champion Tomy Drissi, eight (8) time NASCAR Whelan Modified champion Tim Brown, 2009 AMA ArenaCross champion Jeff Gibson, and Summer X Games gold medal winner Vicki Golden.
Kevin O'Connell, co-founder of the "Tour" and CEO of General Pacific Partners, stated, "Adia is a fresh, dynamic brand with a management team lead by Ms. Wen Peng. We are confident the introduction of Adia Nutrition to the racing fans of North America will prove to be yet another example of the unusual loyalty and expanding diversity of a unique base of consumers that exists in the racing world."
About Rick Ware Racing:
Rick Ware Racing (RWR) has competed in every NASCAR sanctioned series, ARCA Series, the WMA Motocross Series, AMA Arenacross, Motocross and Supercross Series, Summer X-Games and Rolex Grand-Am Series.
About General Pacific Partners: General Pacific Partners, LLC (GPP) is a southern California based public venture capital group that provides advisory work, direct investment and marketing and branding strategies in early and developmental stage private and public companies.
About POYNT Corporation
POYNT Corp. (about.poynt.com) is a global leader in the mobile local advertising space. Its Location Based Search (LBS) and advertising platform, POYNT (www.poynt.com), enhances a user's ability to connect with the people, businesses and events most important to them. POYNT is available on Android, iPhone, Windows Phone and Nokia devices, along with BlackBerry smartphones and BlackBerry PlayBook Tablets in Canada, the United States, Europe, India and Australia. POYNT Corp. entered the mobile publishing space with the acquisition of an advertising publishing platform in January 2011. Whether through the POYNT Local Search Platform or the Ad Publishing Platform, POYNT Corp. simplifies connecting consumers with businesses, retailers and events. Headquartered in Calgary, AB, Canada, POYNT Corp. trades on the TSX Venture Exchange under the symbol PYN and in the United States on the OTCQX under the symbol PNYTF.
About Adia Nutrition:
Adia Nutrition, Inc. (PINKSHEETS: ADIA) is a company specializing in probiotics. Currently, Adia offers four flavors of probiotic drink mixes and two flavors of probiotic chews. Adia sells their products across the country in independent pharmacies, health food stores, fitness centers and grocery store chains. For more information, visit our website at www.adianutrition.com
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For Further Information:
FOR ADIA NUTRITION
Director of Investor Relations