On Saving Lives, Money, and Reputation

By: PRLog
PR Log - May 02, 2012 - Imagine for a moment, if all of the critical services you take for granted stopped working.  Services such as the on board flight computer on a commercial airline, the 911 emergency systems in your city, or the computerized drive-by-wire steering system in your vehicle.  What costs would an airline bear for a systems failure? How would you react if your steering wheel suddenly stopped responding?  How would you or a loved one be affected during an outage of your local 911 services?  For an airline, it would be national news of lives lost, for a motor company such as KIA, it would be a massive recall notwithstanding lives lost. For you, it would be more personal; a lost loved one or perhaps, even your own life.

Although it may seem far-fetched that such critical systems could fail (and the odds are currently low) with more systems coming ‘online’ the odds of major mishaps happening are increasing. “We are depending on computer systems more and more everyday. Ten years ago, it was unheard of to have your car connected to the internet, today, a lot of navigation systems connect to the internet to download the data you see on your cars navigation system.  The Internet is everywhere including High-speed rail systems such as VIA Rail, Jets cruising at 20,000 feet and even on your Childs mobile device,” says Andrew McGrath, Co-founder and CEO of Verelo Inc. The very thing that makes all of this possible, exciting, and convenient comes with caveats, which can be annoying, or life threatening. “It has always been possible for things to go wrong, technology is now another factor to add in the mix.” says Mike Curry, CTO and Co-founder of Verelo Inc.  

When authorities investigated 2008 crash of Spanair flight 5022, they discovered that a central monitoring system aboard the aircraft was infected with Malware. In 2010, a computer virus dubbed “Stuxnet” targeted and infected an Iranian Nuclear Reactor at Bushehr Nuclear Power Plant causing minimal damage, but could have been as devastating as the Chernobyl Disaster in 1986. Just recently in April 2012, the Dallas 911 Emergency service went offline for almost 30 minutes before the back-up system came online.  Luckily, no major incidents were known to have occurred during the time, however it could have been worse.

Your coffee maker losing its power, or the heating in your system in your home malfunctioning can be a minor nuisance. To manufacturers, however, these simple problems can come with a very large cost. More than $26.5 Billion dollars US is lost in revenue per year in downtime, systems malfunction and other IT related issues.  Today’s data center outages can cost an average of $6000/per minute.  More importantly, companies lose Trust, Reputation, Productivity and their Image, which have longer lasting costs that you simply cannot put a price on.

Can outages, downtime, or poorly performing systems be magically solved?  “Although a monitoring system will not fix the problem, they can quickly notify key people. Doing so can allow the situation to be contained, or even have disaster avoided altogether” says Curry. McGrath adds “One of Verelo’s key product offerings is its ‘Emergency Response Line, we dubbed the 911 Conference System`.  If there is a problem, an employee can dial a toll-free phone number and it will automatically assemble your entire team in less than 60 seconds.  Solve the problem, not the problem of assembling a team”.

For a small monthly fee, Verelo.com will monitor your Website, Corporate Servers or any other Internet based system.  It will notify your team when there are service outages caused by hardware failure, or malicious users.

For a small monthly fee, Verelo will monitor your website, corporate servers or any other Internet based system for service outages caused by hardware failure or malicious users.

Verelo was recently accepted into a Toronto based Accelerator program, and has recently gotten the attention of Canadian Government, Department of Defense, and many large Corporations such as Deloitte, Facebook, Google and Microsoft.  You can learn more of their product offering at http://www.verelo.com, and you can contact the guys directly at founders@verelo.com.

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