Research and Markets: U.S. Mobile & Social Media Forecast 2012-2016

Dublin - Research and Markets ( has announced the addition of the "U.S. Mobile & Social Media Forecast 2012-2016" report to their offering.

The PQ Media U.S. Mobile & Social Media Forecast series is the only comprehensive source to provide actual and forecast spending, growth and trends data across all three sectors, seven segments and 44 revenue streams of the mobile & social media industry. Normally when PQ Media publishes a report, we do so because there is a dearth of information on an emerging medium. That was not the case for the mobile & social media market as they discovered hundreds of sources of mobile and social media data and information. However, most reports focused on advertising spending and subscriber penetration trends. PQ Media found no report that defined, sized, structured and analyzed the entire mobile & social media ecosystem. Their clients charged them with developing the broadest and most detailed perspective on this industry, and thus they are publishing the 1st edition of the U.S. Mobile & Social Media Forecast.

This highly anticipated report provides historicals, forecasts, trends and analysis for the 2006-2016 period. It is the only econometric statistical report to detail revenues across three broad sectors (mobile advertising & marketing, mobile content & access, and online social media). The report drills down to seven major segments (mobile advertising, mobile marketing, consumer mobile content & access, business mobile content & access, social networks, blogs, and podcasts), and drills further down into forty-four distinct revenue streams.

Key Insights - U.S. Mobile & Social Media Forecast 2012-2016:

- Average U.S. citizen over the age of 12 spent more than 100 hours in 2011 accessing content on wireless devices, such as smartphones, computer tablets and e-readers.

- Average person spends about 400 hours per year on the internet, with about one-quarter of the time spent on social media sites.

- Over 285 million mobile phones were operating in the U.S. in 2011, of which about 34% were smartphones. Business end users accounted for nearly 60% of smartphone users in 2011, but consumer end users will make up a larger majority by 2016.

- More than 36 million computer tablets and e-readers were operating in the U.S. in 2011. Consumer end users accounted for nearly 60% of the users in 2011, but business end users will make up a larger majority by 2016.

- PQ Media's data reflects three major sectors of mobile & social media - mobile advertising & marketing, mobile content & access, and social media.

- Within the three major sectors, there are seven segments - mobile advertising, mobile marketing, consumer mobile content & access, business mobile content & access, social networks, blogs, and podcasts.

- PQ Media identified and analyzed 44 distinct revenue streams within the seven segments, such as mobile search advertising, mobile coupon marketing, consumer paid mobile video downloads, business data access fees, social network advertising, blog marketing, and podcast business content, among others.

- PQ Media estimates total mobile & social media revenues increased 30.2% to $45.38 billion in 2011, and rose at a compound annual growth rate of 28.7% since 2006.

- Mobile content & access is the largest of the three broad mobile & social media sectors, accounting for more than 85% of all annual revenues.

- Business mobile content & access was the largest of the seven segments, accounting for nearly half of all mobile & social media annual revenues.

- U.S. mobile & social media revenues surpassed $1 billion in five years, the fastest medium to reach this benchmark, compared with 16 years for the internet.

- Mobile & social media revenues are expected to exceed $100 billion by 2015, the fastest any communications industry has ever surpassed this benchmark (12 years), outpacing subscription TV and the internet by nearly 20 years.

- Of the 44 revenue streams, 11 exceeded $1 billion in 2011, and PQ Media forecasts that 23 will reach this benchmark by the end of 2016.

- By year-end 2016, U.S. mobile & social media is expected to account for nearly 10% of total communications industry revenue of more than $1.4 trillion, growing about 20 times faster than the overall industry during the 2006-2016 period.

Key Topics Covered:

Table of Contents

Executive Summary

Chapter 2: Mobile Advertising & Marketing

Chapter 3: U.S. Mobile Content & Access

Chapter 4: U.S. Online Social Media

Appendix: Selected Secondary Sources

Companies Mentioned:

- Apple

- Avaya

- Blackberry Mobilmedia

- Blog Advertising Networks


- Cablevision Systems

- ChristianMingle

- CNN Money

- Digitas

- edsocialmedia

- Facebook


- GroupOn

- Health Care Goes Mobile

- iPass

- JiWire

- Kraft Foods

- LivingSocial

- MapQuest

- MySpace

- Omnicom

- Pandora

- PlentyofFish

- RadarOnline

- Rhapsody

- Samsung Electronics

- T-Mobile

- Verizone

- Walmart

For more information visit


Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): 353-1-481-1716
Sector: Media and Entertainment, Entertainment

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