Cramer: Invest in Easy-to-Understand Businesses By: CNBC.com News May 15, 2012 at 18:16 PM EDT "I want to invest in businesses that I can understand, not in businesses that even the CEOs find unfathomable," Cramer said. Read More >> Related Stocks: Chipotle Mexican Grill Costco Wholesale Google, Inc. Home Depot JPMorgan Chase & Co Walt Disney Whole Foods Market Yahoo