Big Data Marketers Unite As BloomReach Acqui-hires ShopLogic

Big data enterprise search marketing company BloomReach has acqhired the founders of ShopLogic, an AngelPad-backed big data startup that helps ecommerce businesses optimize the discounts they offer to maximize profits. ShopLogic says its investors were reportedly supportive of the deal, so it was likely more than just a soft landing, and BloomReach says this won't be it's last M&A deal.