MOUNTAIN VIEW, Calif., June 13, 2013 /PRNewswire/ -- Effectively managing customer relationships is crucial in any industry. Today, sales professionals use cloud-based technology to handle business processes and key contacts; more than 100,000 customers and over 1.5 million subscribers use Salesforce.com, the #1 customer relationship management (CRM) application. engajer, a web-enabled interactive video platform that is changing the way companies engage with existing and prospective customers, announced today that the engajer platform is now integrated with Salesforce.com as well as other leading CRM platforms – including SugarCRM, Zoho CRM and PipelineDeals – to better facilitate access to millions of prospective customers.
An "engajer" is an interactive video sales presentation that is broken down into bite-sized modules that allows viewers to "choose their own journey" by selecting the content that is most relevant to them, thus heightening interaction levels and engagement. The integration with CRM platforms makes building and managing an engajer campaign easy and intuitive: users can import CRM contacts in seconds from the engajer dashboard, conduct searches and queries on leads, filter contacts to target the right audiences, and send out engajers to generate qualified leads.
Video is a highly effective way to present marketing messages, but it can be a challenge to deliver a thorough enough presentation that covers all key points and yet is still concise enough for prospects with diverse interests to sit through the entire pitch. By using engajers, CRM users can ensure that each prospect receives the most relevant presentation and engages with the content because viewers select the order in which they view selected 30-second video bursts, thus taking control of their interactive experience.
engajer offers a win to viewers by respecting their time and allowing them to customize their own viewing experience; it also delivers a huge advantage to companies by providing very detailed analytics on viewers' interests and behavior. By tracking which video modules viewers select first as well as subsequent viewer actions, the engajer platform delivers powerful insights into potential customers' preferences and interests. These insights deliver sales professionals an unparalleled advantage in the form of highly qualified leads.
engajer also saves sales teams time and ensures messaging consistency by providing a way to automatically provide information about the subjects of greatest interest to engaged prospects 24/7/365 – online or via mobile devices. Companies that use engajer can, in effect, "clone" their most effective sales representative and deliver their message to prospects via websites, banner ads and marketing campaigns
"CRM platforms like Salesforce.com give sales professionals insights and tools to easily manage contacts," said engajer founder and CEO Michael Castellano. "With our new CRM integration, we take it a step further – empowering sales professionals to use interactive video to deliver a more personalized experience and better convert those leads into sales. We developed the new CRM integration function in response to customer demand, targeting some of the most widely used CRM apps. We plan to expand it to other CRM apps as customers request them."
engajer is a sophisticated online platform that communicates complex and rich content in a personal, easily digestible way. By displaying short bite-sized video bursts in an interactive manner, viewers "choose their own adventure" to quickly zero in on the content that interests them most. engajer allows users to educate customers with interactive video, receive granular analytics on every viewer and generate qualified sales leads from a cloud-based platform that is accessible online and from all mobile devices. Find out more at www.engajer.com.