engajer Is First Technology to Enable Users To Embed Interactive Videos In Facebook

MOUNTAIN VIEW, Calif., July 16, 2013 /PRNewswire/ -- engajer, a web-enabled interactive video platform that is changing the way companies engage with existing and prospective customers, announced today that Facebook users can now embed "engajers" – engaging, interactive video presentations – directly into their Facebook pages. That means businesses can now deliver interactive company, product or service description videos right on their Facebook page with a single click, and Facebook users can express themselves in unlimited ways with one URL.

engajer lets anyone create and send highly engaging presentations – called "engajers" – that are broken down into 30-second video bursts, enabling viewers to navigate through them in whatever order they choose to create a virtual, interactive conversation. Now, users can simply copy and paste a link to embed their engajer directly into their Facebook page.

"Monetizing Facebook pages has been a major issue for companies of all sizes," said Michael Castellano, engajer founder and CEO. "As consumers, we're used to static banner ads and have learned to ignore them. engajer is something totally new and eye-catching – an interactive video presentation that is like a person right in the Facebook page having a conversation with the viewer. It's a game-changer for businesses, and it opens up practically unlimited opportunities for self-expression for Facebook users."

YouTube revolutionized video sharing, building a user base of more than one billion unique viewers every month. One key factor in YouTube's success was the ease with which users can embed and share videos, which gave rise to the "viral video" phenomenon. engajer is poised to similarly transform the way people create and share interactive videos: It's a fresh approach to video communication that improves viewer engagement and interactivity by breaking longer presentations down into easily digestible bites that anyone can create, send and track.

"This new capability makes ads come alive right on the Facebook page," Castellano continued. "Since they're interactive, engajers deliver a better experience to consumers, who can now follow their personal pathways of interest. Companies and advertisers can get analytics that generate highly qualified leads through the engajer platform. And for anyone who's interested in self-expression, engajer provides a way to have a virtual video conversation on Facebook. It's a first in the industry – a complete rethinking of how we deliver and consume video."

The engager platform is free for anyone to use. engajer also offers premium analytics packages for businesses that want to gain valuable insights into their customers' preferences and interests. Find out more about engajer at www.engajer.com.

About engajer
engajer is a sophisticated online platform that communicates complex and rich content in a personal, easily digestible way. By displaying short bite-sized video bursts in an interactive manner, only engajer leads customers down their personal pathway of interest, allowing viewers to quickly zero in on the content that interests them most. engajer allows users to educate customers with interactive video, receive granular analytics on every viewer and generate qualified sales leads from a cloud-based platform that is accessible online and from all mobile devices. Find out more at www.engajer.com.

SOURCE engajer

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