Direct Marketing Authority Peter Koeppel Will Present at ERA Convention in Las Vegas
PRLog - Jul 23, 2013 - DALLAS -- Direct marketing industry authority Peter Koeppel will present "Create a Sales Boom With Baby Boomers!" during the upcoming D2C Convention being presented by the Electronic Retailing Association. The session, to take place in the trade show floor's Learning Lounge, will be a succinct and information packed 15-minute presentation designed to help advertisers make the most of this enormous market segment.
"While Baby Boomers represent 35 percent of the U.S. market, they represent 40 percent of consumer demand," remarked Koeppel, Founder and President of Koeppel Direct, a leading direct response media planning and buying agency. "While a lot of focus tends to be on younger consumers, this presentation will show just how significant the Boomer market is and how to optimize an ad campaign to reach it."
Koeppel's session will occur at 10:30 a.m. on Thursday, September 26 during the gathering of direct marketing leaders being held at the Wynn Las Vegas.
About Koeppel Direct: Koeppel Direct uses DRTV as the hub for integrated campaigns to create awareness and drive sales across all channels. Their direct marketing arsenal includes DRTV, online, radio, print, and mobile engineered to seamlessly integrate and deliver accountable results. Whether your customer picks up the phone, orders online, or buys at retail, their media will drive purchase intent, deliver ROI, and engage your consumer with a consistent and cost-effective media presence. Learn more at http://www.koeppeldirect.com.
About the 2013 ERA D2C Convention: The Electronic Retailing Association’s 2013 ERA D2C Convention is the 21st annual show where the industry’s top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace and meet with partners and potential customers to seal critical business relationships. The event will feature nearly 4,000 attendees and 120 exhibitors, a variety of education sessions on industry-related topics and expansive networking opportunities, as well as a wide variety of events on the tradeshow floor. For more information, please visit http://www.D2Cshow.org.
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Session On Creating A Sales Boom With Baby Boomers On Tap for 2013 D2C Conference
July 23, 2013 at 13:07 PM EDT
