Leading consumer data company launches Transparency as a Service. TaaS makes it easy for marketers to be responsible with consumer data by safely disclosing it to individuals. Research shows that individuals aren't bothered by marketing data once they see it.
PRLog - Sep 17, 2013 - NEW YORK -- Enliken, the consumer-friendly data company, today launched Transparency as a Service. TaaS is a set of web services used to disclose marketing data to consumers via a secure web interface.
“Consumers and regulators demand transparent data practices, but until now there hasn’t been an easy and safe way for businesses to disclose profiles and share control with individuals,” said Enliken co-founder and CEO, Marc Guldimann. “Enliken makes this a snap, now with a simple cookie sync or API call we can help our partners achieve the gold standard in privacy; transparency.”
The idea for TaaS sprang from research Enliken conducted earlier this year that showed consumers react positively to seeing their marketing data. 600 individuals rated the sensitivity of information Yahoo, AOL, Google, eXelate and Bluekai had for sale. Remarkably, entire categories of interest and intent data trended towards 0% sensitivity. An interactive graph with the results can be see here: http://enliken.com/results/graph/
Guldimann said transparency offers the advertising industry an opportunity to advance the dialog around online tracking: “The funny thing about DNT is that once you start talking about the T, what is actually being tracked, consumers just don’t think it’s a big deal. In that sense transparency not only allows marketers to tap the full potential of data driven advertising, it also squelches anti-tracking rhetoric.”
Enliken TaaS works with CRM and cookie data. The platform will be available for preview on September 17th at Privacy Identity Innovation 2013 in Seattle and on September 24th at the Advertising Week Experience in NYC. Pricing starts at $1000/month, interested marketers should email andrew@enliken.com or get in touch at http://enliken.com
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Transparency as a Service: Enliken makes responsible data use easy.
September 17, 2013 at 08:16 AM EDT
