Inside the Box: The Subtraction Technique – When Less Becomes More

Drew Boyd, Assistant Professor, University of Cincinnati The second in a series on innovation, this post explores one of the keys to Systematic Inventive Thinking. Innovation calls for adding features to products. After all, more is better, right? Not always. One of the five techniques used in an innovation method called Systematic Inventive Thinking (SIT) is Subtraction . It works by removing features or components in order to create something new. read more