Ethnography: Is Your Company Missing the Train?
October 15, 2013 at 16:50 PM EDT
Michael Ohler, Phil Samuel and Mark McMurray | <i>BMGI</i> Focusing on human behavior and personal experiences can help you discover unmet customer needs and gain a deeper understanding of your customer. Focusing on human behavior and personal experiences can help you discover unmet customer needs and gain a deeper understanding of your customer. read more