The company is also announcing a ‘Try and Buy’ program for select Enterprise and SMB Clients, and forming an Advisory Board
PRLog - Apr. 2, 2014 - NEW YORK -- CoreDigitalWorks, a New York-based mobile content orchestration and effectiveness company, is announcing new features and functions related to mobile content delivery within the Enterprise. The company has successfully completed its Early Adopter program with unique findings in mobile content segmentation, behavioral usage within the Enterprise BYOD (Bring Your Own Device) environment, and content centric mobility.
The Internet of Things (IoT) will account for 9 billion devices by 2018 (Business Insider), with mobile accounting for 21% of all online purchases by 2015 (Google), and social network communications surpassing 2 billion users by 2016 (eMarketer). Consumers today interact with brands across a multitude of channels, yet too many companies still rely on the mass-marketing campaign techniques that deliver one message to large audiences.
Nearly 60% of surveyed marketers plan to increase funding for untargeted email marketing and display advertisements in 2014, according to a study published by Forrester Consulting. In the millennials era the marketing is all about the customers - how they shop, when they shop, and what messages or content they want to engage with. The companies that choose not to approach marketing orchestration and create cross-channel interactions will ultimately fall behind.
CoreContent and CoreMobile (available on IOS, Android and Windows Mobile), the flagship products from CoreDigitalWorks, with sister products, enable content managers and orchestrators to distribute content to any device, at any time, and to any user group, while creating an individualized customer experience.
“Marketers today should be tracking and actively mining data which shows how and when their B2B and B2C customers are interacting with email and the Web,” mentioned Alex Romanovich, Chief Revenue and Marketing Officer for CoreDigitalWorks. “It’s not only important to know what and when they are buying, as well as age and gender, but also how they consume content and what they do with it.”
Igor Kruglyak, CoreDigitalWorks’ Chief Information Officer, added, “The trend in mobile marketing and engagement is moving to ‘push’ paradigm, allowing content orchestrators to make decisions for subscribers which are relevant to their functions. The days of ‘give me everything and I will pick’ in content marketing are coming to an end, with companies trying to be more effective in content delivery and conversions to sales.”
CoreDigitalWorks is successfully finishing its Early Adopter program and has more than 5 flagship clients ready to deliver unique customized content formats to their mobile user groups based on their needs and interests, or according to the existing Content Management Policy.
At the same time, CoreDigitalWorks is announcing the 'Try and Buy' program to further support those companies, which are interested in mobile content delivery, orchestration and effectiveness to supplement their existing content marketing strategies and tactics. As Enterprises transition from campaign-centric to customer-centric content delivery, platform integration and communications are imperative for boosting productivity and conversions to sales.
To further promote the concept of Enterprise Mobile Content Orchestration, CoreDigitalWorks has formed an Advisory Board of distinguished members of marketing, operations and technology professionals, and industry leaders from such companies as Bank of America, Sodexo, IBM, Lucent, UBS, and many others. CoreDigitalWorks has also recently partnered with The CMO Club to further validate current and future needs for mobile content delivery for marketers of major brands worldwide.
CoreDigitalWorks products family: CoreContent, CoreMobile, CoreConductor, CoreSocial, CoreCRM, CoreCMS (CMS - Content Management System), and CoreGames, allows marketers to better understand how the content is being used by their clients - in B2B and B2C environments, as well as which platforms are suited best for content consumption and convertibility to enable Enterprise marketers to orchestrate the customer experience across mobile digital channels.
Marketing orchestration is the answer to help marketers improve the customer experience, increase brand loyalty, and boost revenues across emerging mobile channels, and can drive 50% of a company's overall online revenue, according to Forrester.
CoreDigitalWorks (www.coredigitalworks.com) is a new Enterprise Mobility Management (EMM) Cloud-based platform company, which develops software and solutions at the intersection of Mobile Application Management (MAM) and Mobile Content Management (MCM) – we call it Enterprise Mobile Content Orchestration and Effectiveness. CoreDigitalWorks provides reporting and analytics for Mobile Content Effectiveness and Mobile Performance Management. The flagship product, CoreContent, enables content managers and orchestrators to distribute content to any device, at any time, and to any user group. CoreContent is supported by sister products: CoreConductor, CoreSocial, CoreCRM, CoreCMS, and CoreGames, which enable Enterprise marketers and technologists to deliver relevant content to mobile Bring-Your-Own-Devices (BOYD).
Read Full Story - CoreDigitalWorks launching new functions and features for mobile content delivery platform | More news from this source
Press release distribution by PRLog
CoreDigitalWorks launching new functions and features for mobile content delivery platform
April 02, 2014 at 10:00 AM EDT