Arashi 'Blast in Hawaii' concert expected to bring more than $18M in spending
August 26, 2014 at 00:15 AM EDT
Japanese boy band Arashi’s two concerts in Hawaii next month are expected to bring in more than $18 million in direct spending from concert-goers, and more than $100 million in public relations and advertising value surrounding the event, according to Hawaii Tourism Japan, the marketing arm of the Hawaii Tourism Authority in Japan...