$RIBT News: RiceBran Technologies Enters the Personal Care and Nutricosmetics Markets with a Series of Newly Developed Rice Bran Based Products

SCOTTSDALE, Ariz., - (http://www.financialnewsmedia.com News Alert) - RiceBran Technologies (NASDAQ: RIBT) and (RIBTW) (the \"Company\" or \"RBT\"), a global leader in the production and marketing of value added products derived from rice bran, today announced completion of the development of a series of new rice bran-based finished products targeting the personal care and nutricosmetics markets. New products developed at Healthy Natural subsidiary capitalize on unique composition of rice bran, rice bran oil and rice bran derivatives to protect and maintain skin health



In collaboration with new and existing customers, the Company has developed its initial cosmetics and personal care product offerings using rice bran and derivatives produced in its USA Segment plants, as well as rice bran oil manufactured at its Irgovel facility in Pelotas, Brazil.



The new rice bran-based products, which include hand and skin creams, anti-aging serum, exfoliants, moisturizers, and other treatments, were formulated at the Company\'s Healthy Natural facility in Irving, Texas. Healthy Natural\'s management team has extensive experience formulating and manufacturing natural products-based cosmetics and personal care products for the retail and direct-to-consumer markets, and has been developing products targeting the personal care and cosmetics markets for more than 20 years.



These new product offerings will be sold as private label finished products on a business-to-business basis. RiceBran Tehnologies is in active discussions with a number of potential partners to launch its products through a variety of distribution channels and expects the initial products to reach consumers in the fourth quarter of 2014 and the first quarter of 2015.



Mark McKnight, Senior Vice President of Contract Manufacturing at RiceBran Technologies, commented, \"During the last decade, the natural products industry has seen nutritional ingredients rich in anti-oxidants and other micronutrients migrate into cosmetics and personal care formulas, creating an emerging \"nutricosmetics\" marketplace. Rice bran contains many high value ingredients, including gamma oryzanols, ceramides, vitamin E and UV absorbing compounds that help protect and maintain skin health by promoting hydration and elasticity. We see our newly launched rice bran-based...