Coffee Sales Jam J.M. Smucker
November 12, 2014 at 12:08 PM EST
How much are you willing to pay for a cup of coffee? J.M. Smucker’s (SJM) found out the hard way when the Folgers coffee brand suffered a decline in sales that led the company to lower guidance. To blame? Consumers avoiding higher prices. Smucker said it expects total sales to decline 1% for the year, compared with its [...]
