Infer's ability to rank like sales leads using predictive analytics draws $25 million investment
December 11, 2014 at 07:30 AM EST
Starting with just a name and email address submitted in exchange for a white paper or some offer, a Palo Alto startup called Infer says its predictive analytics technology can rank potential leads as to whether they are likely to ever buy a particular company's products, thus allowing companies to prioritize some leads and virtually ignore others...