Why a boring commercial may be best (and other branding lessons from the Super Bowl)
February 02, 2015 at 13:09 PM EST
Did your business have $4.5 million in spare change lying around for a 30-second commercial of branding magic at the Super Bowl? Unless your small business is named BMW or Budweiser — and you use the term "small business" extremely liberally — chances are you didn't...