(DGIwire) — Everyone knows a couple that needs to be the best, and the one that’s always the first to do anything: are the first to take a European vacation, first to move in together, and definitely first to get engaged. If they aren’t the first, they make a point to do it bigger or flashier than anyone ever thought to do it before. Something about them always seems a little bit false, as though their being in love is a competition with their friends. Still, despite any outsider cynicism, sometimes the course of true love really does run smooth.
However, according to a study published by Emory University in September 2014, spending big on engagement rings can spell doom for the prospects of a marriage. From a survey of 3,000 respondents, researchers found that lavish weddings and rings significantly raise the chances that a union will end in divorce. The average price of an engagement ring in the United States is $2,500, with higher spending linked to shorter marriages. Spending more than $20,000 on the wedding—excluding ring costs—means a 46 percent greater-than-average likelihood of divorce. The chance falls to 29 percent higher-than-normal among those spending $10,000 to $20,000.
Thrifty couples showed a significantly higher rate of successful marriage. Spending between $1,000 and $5,000 resulted in an 18 percent lower likelihood of divorce, and those spending less than $1,000 are 53 percent more likely to remain married. Maybe there really is something to be said for that excerpt from Corinthians 13:4: “Love is patient, love is kind. It does not envy, it does not boast, it is not proud.”
Why the disparity? Many theories circulate, but perhaps the best is that the flashier the wedding the more likely it is to be for the wrong reasons. More evidence from the study: those with more than 200 guests are 92 percent more likely to get divorced.
With all of the above in mind, and the fact that the younger generation is a bit more thoughtful about spending for that all important commitment, there’s now a perfect alternative to a pricey and overindulgent diamond. Charles & Colvard®, based in Morrisville, NC, is the world’s exclusive worldwide marketer and distributor of moissanite, a rare gem with unmatched brilliance and fire. Almost as hard as diamonds—9.25 to diamond’s 10 on the Mohs hardness scale—and with a higher rating on the Brilliance Refractive Index, moissanite outshines a diamond for a fraction of the cost. Charles & Colvard® distributes Classic Moissanite™ and its most recent addition Forever Brilliant®. Classic Moissanite™ continues to be popular and has hints of color but with the introduction of Forever Brilliant®, the proprietary method for growing this gem is such that through natural production Charles & Colvard® has been able to create whiter and brighter crystals without using any aftermarket enhancements or other treatments.
“We believe that love should be everlasting,” says Randall N. McCullough, President and CEO of Charles & Colvard®. “Our moissanite highlights the love that already exists. It’s for the couple, not for the entire world. So when you’re looking at planning your own wedding, it’s worth asking: are we doing this for ourselves or for everyone else? Taking the time to seriously examine your motivations could save you years of heartache—not to mention thousands of dollars.”
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