XO Group CEO Michael Steib Talks About Reinventing A 20-Year Old Media Company
March 29, 2015 at 13:06 PM EDT
XO Group isn’t a company where you’d expect big, dramatic changes — after all, it was founded nearly two decades ago (with seed financing from AOL, which now owns TechCrunch), its flagship wedding planning site The Knot launched in 1997, and it went public in 1999. But CEO Michael Steib told me that the company (which also owns pregnancy site The Bump and home decorating site… Read More