Hate buzzwords? Watch out for DNA then By: CNBC.com News June 23, 2015 at 10:00 AM EDT Although companies don't technically have DNA, executives aren't letting facts get in the way of a good story. Read More >> Related Stocks: Adidas Ag ADR Chubb Corp Farmer Brothers GUESS Gopro Inc Cl A Microsemi Corporation - Common Stock Natl Oilwell Varco