Los Gatos, California based Lodestone Consulting Services, LLC has recently released tips for optimizing websites as a way to help businesses prepare for Black Friday. Lara Fabans, spokesperson for the company, stated, "With Black Friday coming quickly, it's important for online retail companies to have a well-optimized website."
The tips were provided in a post that highlights what webmasters should and should not do in order to get their websites exposed and noticed, and gain traffic. It focuses on things like ensuring that websites are mobile friendly, and increasing onsite links.
Google over the years has changed what it considers to be appropriate keyword behavior. The post explains that today, websites should not include stuffed keywords, or just throw keywords in anywhere in order to gain hits in the search engine. The company has found that it is better to use Google Analytics and Webmaster Tools to verify the keywords that Google will actually attribute to the webpages.
Other key elements of the post include verifying with service providers that a website can actually handle the tons of visitors that it may get on Black Friday and all the way through Cyber Monday. It is advisable to create and test coupon codes to give consumers more of an incentive to shop.
"Coupons are really going to bring in the customers," explains Lara Fabans. "But you have to ensure that your coupons are going to work, and that your server isn't going to crash from all the traffic that you hope to see."
Black Friday, which as most consumers know is the Friday after Thanksgiving, has long been a popular shopping day for consumers as brick and mortar, as well as online stores, offer massive sales in order to entice early Holiday shoppers. Cyber Monday is a relative new phrase in the internet world, but online stores have seen a collective hundreds of thousands of dollars in sales on that one day over the past few years.
"If you're going for something huge, then the pre-holiday shopping season is it," says Lara Fabans. More on these tips, designed to assist website owners in getting a piece of the multi-billion dollar pre-holiday season sales, can be seen at http://lodestone-cs.com/3-quick-tips-for-improving-your-search-engine-results/.
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Contact Lodestone Consulting Services, LLC:
Lara Fabans
888-323-0134
info@lcs2.com
101 Campanula Place Los Gatos, CA 95032
