BrightLine, the leader in IP-delivered interactive video ads, was named to CableFAX’s Digital Video Companies to Watch, further validating that the long-standing promise of a truly scalable dynamic and interactive television advertising solution has emerged. BrightLine leads the charge as the de facto standard for TV networks and publishers going over-the-top to distribute their video content.
“We included BrightLine in the list of Digital Video Companies to Watch primarily due to their rapid growth and leadership in the OTT advertising space,” said Laura Martin, Needham & Company’s Entertainment & Internet Analyst, and curator of the list. “BrightLine continues to intrigue us with the growth they are achieving with both media partners deploying their solutions, and advertisers requiring their technology as part of their media buys.”
With over 600 CTV/OTT apps already enabled with BrightLine’s ad technology suite InCAST™, advertisers are able to quickly create and deploy interactive ad campaigns that run across all Connected TV/OTT platforms and screens, on inventory sold by BrightLine’s class-leading media partners.
“Inclusion on this list is a huge honor for BrightLine,” says Jacqueline Corbelli, BrightLine’s Co-Founder and CEO. “Being named one of the private companies for investors to pay particular attention to in 2016 aligns really well with the exciting additional plans we have for expanding the unique capabilities of our platform, both with our media partners here in the U.S. and globally.”
2016 has already materialized as the “year of Connected TV”, and BrightLine is positioned to help media partners and agencies alike capitalize on the sea-change in TV viewing the market is experiencing.
About BrightLine
BrightLine is the leading interactive ad solution for connected TV, with the only ad products, ad server, and analytics dashboard architected exclusively for connected TV and OTT services. BrightLine’s InCAST solution suite allows marketers to further enhance premium CTV/OTT advertising with interactivity including long-form video, localized dynamic content (store/dealer locators, local pricing), social engagement with Facebook, Twitter, and Instagram, and a host of other interactive options that extend ad encounters beyond 15 or 30 seconds. Clients already working with BrightLine to enhance their TV advertising include AMEX, The Home Depot, Estee Lauder Companies, GM, Unilever, Nat Geo, and others, with reach spanning over 600 of the top apps across all major CTV devices, including Roku, Amazon Fire TV, and Samsung Smart TVs.
Learn more about how BrightLine is revolutionizing connected TV advertising at www.brightline.tv or follow them on Twitter @BrightLine_TV
View source version on businesswire.com: http://www.businesswire.com/news/home/20160317006146/en/
Contacts:
Robert Aksman, 646-390-0066
